About Passionate People

Passionate People is a development consultancy start-up focused mainly on hiring the best JavaScript developers in Amsterdam. Besides that, they're creating their name in the world of Conferences. They were very eager for me to join their team before the 1st of February, as they were just in final preparations for the biggest online JavaScript Conference in 2021.

About the Project

In February 2021, due to the pandemic, the JS World Conference moved to the online format, hence the organizers decided to make this the biggest, loudest and most long-lasting conference in the world of JavaScript enthusiasts. More than 100 talks were broadcasted LIVE via the Hopin platform from the 22nd until the 27th of February.

My main challenge with supporting this conference was that I had absolutely no experience or knowledge about JavaScript or the topics of this conference. But I was confident in my knowledge of social channels and have had experience with supporting events via online channels.

Ask me about the trick I used for keeping the attendees highly engaged via the LinkedIn events page.😉

My Role

• Benchmark & Channels Analysis
• Preparation of the Communication Action Plan
• Creation of the Social Media Calendar from scratch
• Preparation of Briefings for the Visual Designer and Videographer
• Planing & Execution of the Social Media and Mailing activation pre-, during- and after the Conference
• Reporting & Analysis Preparation

Let's have a look at some numbers

During the week before the conference and the week during the conference, I've prepared and published 124 posts and 23 mailings. The main social channels of communication were chosen based on where the target audience & also 60+ speakers of the conference were most active.

LinkedIn Insights:

Twitter Insights:

During this 14 day period, we've earned 28.3K impressions per day.

Mailing Insights:

Selected Visuals

• Examples of the mailings sent to the attendees of the conference: