Etergo is an innovative electric mobility company with a goal of making petrol transportation a thing of the past, starting with its first product, the AppScooter.
In Etergo, I was solely responsible for creating Influencer Strategy & Campaign Execution for the years of 2019 and 2020 from scratch. With a very limited budget and goals of creating brand awareness and increasing the number of mentions on online platforms, I've created a landing page where potential influencers could apply to collaborate with us.
Out of approx. 325 applications, we've selected 6 influencers with diverse interests for collaboration for the time span of 1 year. In this time span, we've gathered more than 100 pieces of high-quality content that was distributed to relevant online channels.
The main challenge was to create content with influencers while the product was yet not officially released and on the market. So I came up with organizing the Influencer Content Creation Events. Those were days dedicated to Influencers. We've brought our own photographers and influencers and took them to different locations around the Netherlands, with the main goal of creating content of their choice. In the end, the influencers really connected, supported each other, and created lots of content in collaboration to boost each other.
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